A GLOBAL REGION IN THE WORLD

South East Asia has been one of the fastest growing digital markets in the world with 260 million users now and an estimated 480 million by 2020 — adding 3.8 million new users a month. E-commerce in the region is worth $88 billion while still boasting a growth of 32% per annum. Additionally, the online travel and online media markets boast an annual growth of 15% and 18% respectively, trumping any other region in the world

BSD CITY, BIG CITY, BIG OPPORTUNITY

BSD City, the ultimate self-standing independent city sits at the heart of the global digital revolution with a compact and extensive infrastructure, BSD City is set to become the region’s digital technology capital, with new projects and development geared to support the region’s massive growth in the sector

THE FUTURE IS BIG, THE FUTURE IS URBAN

A fully self-sustained urban landscape in the heart of West Java, BSD City is a reflection of what the future holds. This ever-growing city is set to become the first metropolitan area in the region to fully integrate digital solutions and ideas within itself, through its impressive and awe-inspiring Sinar Mas Land, Digital Hub.

INSPIRED SYNERGY

Top 6 ‘wants’ of tech workplaces translate to master planning principles for the Digital Hub.

  • 1 DIVERSITY
  • 2 INTERACTION
  • 3 CONNECTIVITY
  • 4 MOBILITY
  • 5 HEALTH
  • 6 CAMARADERIE

Making the Digital Hub means combining these six tech workplace principles to inform strategies for physical planning. While these aspirations do not always appear as tactile items they are instrumental to elevating the discourse that results in master planning innovation.

THE ARCHITECT

NBBJ is a global design practice that works with some of the world’s leading companies such as Alibaba, Tencent, Samsung and Amazon—to drive innovation by creating highly productive, sustainable spaces that free people to live, learn, work and play. Named one of the world’s most innovative architecture firms, NBBJ consistently embraces and empowers meaningful change through innovative design solutions. The firm’s master planning work delivers a multidisciplinary approach to buildings and landscapes enriched by public spaces and community amenities.